Developing & Implementing a Social Media Plan and Policy for Small Business Owners with Martin Brossman
Martin Brossman, Director of Martin Brossman & Associates, is a leader in networking and small business training in North Carolina. Brossman will begin his two-day presentation by discussing "Developing and Implementing a Social Media Plan and Policy for Small Business Owners."
His presentation will cover:
- how to create and manage a social media plan and policy
- constructing a social media plan and policy using a template and checklist
- platforms, posting frequency, content, who will post, and whether your social media activities include email marketing and website updates
- how having a plan and policy contributes to better employee buy-in, brand consistency and loyalty